good deal - bad guy

I’m slightly paranoid about taking on new clients—and I think that’s a good thing.

A while back, we took on a pool-building company as a client. They wanted us to build a complete search funnel—Google ads, landing pages, client acquisition management—the whole system to bring in new customers.

When it came time to work out payment, we had two options:

1. Take 10% of the revenue generated from the campaign.

2. Charge a flat $5,500 fee for building and managing the funnel.

   
   

We went with the $5,500 fee. Big mistake.

The campaign crushed it. Within two months, the guy’s business had brought in $8 million. That’s right—$8,000,000 from the system we built.

But instead of continuing to work with us or paying us a cut, the guy took the campaign we built, started running it himself, and ghosted us.

So yeah, we made $5,500—and walked away from what could’ve been $800,000 if we’d taken the revenue share deal.

Lovely guy.

Moral of the story? Choose your clients wisely. Life’s too short to work with people who don’t see your value—or worse, who’ll run off with it.

Now, before we take on any new client, we make sure the terms work for both sides, and we only work with businesses that understand the value of what we bring to the table.

Talk soon,

Ivan

P.S. If you run a business and you’re doing well but want to take things to the next level, we might be a great fit. My team and I build marketing systems that dominate online and offline.

If that sounds good, fill out this form, and one of my team members will send you details on the process.

No cost. No obligation.