Most marketing advice really really sucks. I studied marketing for years in school. Then I started my own business. Tried to implement...

One of the best ways to solve problems is by walking around. Sounds weird. Let me explain. You're a human. So am I. We're designed to...

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are...

Ever heard of a 'false dichotomy'? I read about it when I was starting my business and it always stuck with me. My brain holds on to the...

What's the first thing you do in the morning?   And let's be real here. I'm not talking about the influencer morning ritual. You're...

If you're reading this it means you run a business. This is weird behavior. Most people are content working for a boss. Had a flashback...

Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can't...

I've been selling and marketing things for almost 10 years. Want to know what works every single time? Every. Single. Time. Simplifying. ...

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of the easiest ways to beat...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they teach in business school. And it’s dead...

I’m slightly paranoid about taking on new clients—and I think that’s a good thing. A while back, we took on a pool-building company as a...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Here’s something I discovered after being in marketing for almost 10 years. Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

You know what’s worse than a bad email? No email at all. For real, email marketing is like hitting the gym. You skip one day, and before...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the cut test. The next time you...

If you’re struggling to put together an ad that drives sales, don’t worry, I know exactly how you feel. I’ve tried everything from the...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...